One of the reasons I love going to book festivals is because there's always a good chance I'll run into Arielle Eckstut and get to hang out with her. She's married to the hilarious author David Henry Sterry, and together, as The Book Doctors, they help writers publish and promote their works. Arielle's also an agent-at-large at Levine Greenberg, a fabulous author herself (Pride and Promiscuity: The Lost Sex Scenes of Jane Austen), and one of the warmest, funniest people around. The Secret Language of Color, which she wrote with her mom, is both dazzling and profound. It does what the best books do--it makes you see the world differently by examining and exploring the way we react and relate to color and why and how it's so important.
I'm so completely thrilled to have Arielle--and her mom, Joanne, here on my blog. Thank you both!
What was your
inspiration for writing this book?
I grew up in an
apartment filled with color. There was a room filled with a rainbow of yarns
that my mom used for knitting, crocheting and fiber art. Other rooms had kilim
rugs, Marimekko bedding, closets filled with hand-embroidered clothing,
colorful Indian cottons, purple suede boots. My mom was a fine artist and her
art filled the house with its primary theme—color. Whether that love of color
was passed to me via nature or nurture we'll never know (though you could
definitely make a case for the former, if you saw my maternal grandmother’s cornflower
blue silk wallpaper).
My mom has what is
the equivalent of perfect pitch when it comes to color. This is actually
something you can be tested for. I have not taken the test myself, but I'm sure
I'm right up there. Our perception of color was keen and we were always on the
lookout for color in its myriad forms. A trip we took to France ended up being
a search for the most interesting shutter and door colors. Trips to the beach
consisted of collecting rock rainbows. In the meantime, my mom had transitioned
from a fine artist into an interior designer and color and materials expert for
architects and developers. Her signature palettes became integral parts of
schools, museums, courthouses, apartment buildings, etc. After a number of
years doing commercial projects, she started a residential interior design
business with an emphasis on color.
I became a literary
agent even though I really wanted to be an industrial designer. Instead I
combined my interests in the literary and the visual and specialized in
illustrated books. In fact, I agented two illustrated books by my mom, Room Redux and The Color Palette Primer. These were our first professional
collaborations.
Soon after that, a
couple of friends and I came up with the idea for LittleMissMatched, a company that
sold socks that don't match in packs of threes. The idea behind that idea was
to inspire creativity and self-expression in girls through color and pattern.
We did what was considered radical in the business regarding color: we used
lots of black, even in bedding. We concentrated on a rainbow of colors, not on
pink, and we used sophisticated palettes that you would never see in kids’
clothing. These palettes were developed by my mom and me. They were the first
thing we worked on together that was color related and we were hooked!
We wanted to do
another project together, but we weren't sure what it should be. As we talked,
we realized we both were frustrated by what was out there on color. For
example, a lot of the excellent technical books on color are in black and
white! And none of the books we really liked were as aesthetically
appealing as we thought a book on color should be. Further, there was also no
true overview of color. So, we set to work.
I love this quote: “Anyone who claims to be
an expert on color is a liar. A true expert would have to be fluent in
physics, chemistry, astronomy, optics, neuroscience, geology, botany, zoology,
human biology--and the list goes on and on.” Can you talk about this a bit,
please?
When we started the
book, we thought of ourselves as color experts. But as soon as we started
researching, we realized how naïve we were. Color is omnipresent in our world.
The reason for this is because 80% of what the neocortex (the part of our brain
that deals with a lot of higher order processing, like language) processes is
visual. And everything that’s visual is colored. So to be an expert on color,
you’d have to be an expert on all those things listed in your question as well
as many, many others. On a related note, there is so much color misinformation
being bandied about the Internet as fact. This is particularly true when it
comes to color psychology. You’ll see lots of stuff like “blue makes you feel
calm” or “orange makes you happy”. There is no science to back up these claims,
but they’re stated as scientific fact even on reputed websites and by reputed
experts. It was satisfying to get to the bottom of these “facts”.
What I think is so profound
and wonderful about this book is how it really makes you see the world and all
its colors differently. Color, you say, is the place where science and
art meet. Can you talk about this, please?
Artists of yore were
scientists. They were the ones who figured out how to create the pigments they
used in their art. In other words, they were some of our first chemists. Then
in 1856, a clever young chemist named William Perkin, due to an experiment gone
awry, created the first mass-produced chemical dye, i.e. mauve. This was the
beginning of modern chemistry as we know it. Within a few years, over 2000 new
dyes were created and suddenly artists didn’t have to be chemists anymore. They
could rely on commercial pigments that were cheap and easy to come by. Of
course, there were still artists with a great interest in science and the
creation of pigment. Yves Klein, for example, was famous for creating a
brilliant shade of blue in the mid 20th century. And today, there is
a real resurgence of mixing art and science. One of our favorite artists
working today is James Turrell who works with the science of light as it
relates to color.
Every page is filled with a
fascinating fact. A bull doesn’t charge a red cape because it’s red. It charges
because of the movement. Many cultures don’t give orange a name. What are your
favorite color facts and why?
ROYGBIV, the pneumonic that Sir Isaac Newton came up with, to
define the rainbow was completely arbitrary. He chose seven colors not because
there are seven fundamental colors, but because he wanted to imitate the
musical scale. He originally chose eleven colors. But just as easily could have
chosen 20 or 4. In fact, the “I” in ROYGBIV stands for indigo, which we no longer consider a fundamental hue.
2 The grass really is greener on the other side of the fence. This is due to optical
laws. When you look down on grass, you see the dirt below, pebbles, maybe even
a gum wrapper. Whereas, when you look across to your neighbor’s yard, the angle
at which you’re looking eliminates all that other junk.
3 After black and white, red is the first color to be named in
every language, no matter what your longitude or latitude. Scientists postulate
this has to do with the fact that our blood is red.
The book is totally gorgeous.
Did you have a hand in the design?
The
book was designed by Bonnie Siegler and Andrew Capelli of Eight and a Half
Design. Let me tell you, these people are design geniuses! They also were
unusually collaborative for designers (as designers, ourselves, we can say that!).
And there was lots of collaboration. We were responsible for all the
photography. My mom did the bulk of the photo research and that had a profound
effect on the look of the book. My mom also created the palette for the book.
But most of the inventive, fun, fascinating design details were a result of
Bonnie and Andy’s fabulously creative brains.
What’s it like to work with your mom?
The good things
about our partnerships have been that my mom is a good starter and I'm a good
finisher; my mom likes to get things done before a deadline and I need a
deadline to motivate me; we respect each other's taste and opinions, so even if
we disagree, we listen to each other; my mom is a detail person and I'm very
good at seeing the big picture; I'm happy (sometimes too happy) to compromise
and my mom is more likely to stick to her guns when she really cares about
something; we share an aesthetic vision that is similar, but not the same.
The downside of
our complementary personalities is that they can clash. For example, my mom was
sure we wouldn't finish the book by the deadline because we had so little time
to write. Because she likes to start early and not be rushed it was a crazy
timetable. On the other hand, I didn't start writing when I should've because I
didn’t have someone breathing down my neck. So the timetable made us each
crazy! But due to our differing personalities, we got it done.
I also was really taken with
the sly humor throughout the book (i.e. magic mushrooms, are they bad for for
you Yes! If you don’t want to trip. No! If you do want to trip, and the effect:
Whoah.) What kind of fun was that?
Funny that you
should ask! There was actually a lot more humor throughout the book to begin
with. Lots of outright jokes. But our editor felt that the book changed from
our original intent and that it was much more deep and deserved more reverence.
Let me add, that our editor is one of the funniest people we know. We thought
she was going to love all the jokes.
And even add some of her own. So at first we balked at taking out some of the
humor. But as is usually the case with great editors, she was right. We were
forcing jokes rather than having them come naturally and elegantly out of the
text.
I’m fascinated that you both
are involved with color, Joann is a color consultant and Arielle is part of the
Color Association of the United States. What exactly do color consultants do?
My mom consults on everything
from the color of someone’s bedroom to large scale urban design projects. She’s
also done dozens of schools (we can’t tell you how much color, alone, can
change a school environment), museums and even a building for the FBI where she
had to get security clearance. Speaking of the FBI, my mom proposed a terra
cotta for the communal part of the building. The head of facilities immediately
balked at such a bold use of color. But after my mom met with the interiors
committee (which included FBI agents) and explained her motivation behind the
choice, they agreed. And in the end, they loved it and were delighted not to
have to live with the kind of institutional colors they had previously been
stuck with.
My mom and I are both part of The
Color Association of the United States. I’m on the children’s committee and my
mom is on the interior’s committee. We both help forecast colors for these
industries two years in advance. People are so terrified of color that they
don’t want to choose colors themselves. This is for good reason. For example,
car manufacturers don’t want to end up with lots full of a particular color car
that no one likes. So they depend on experts like us to help them come up with
a palette that is pleasing and commercially viable. And hopefully innovative as
well. Take the orange cars that are popping up everywhere this year.
What was the most unexpected part of writing
this book?
Writing this book
the equivalent of getting a masters degree in a program designed by and for us.
To learn and share the information enriched us and made us work hard as a
team—not just in the old patterns of mother and daughter, but in new ways that
stretched us both. And that made it a truly life changing, life expanding
experience.