Writers (and maybe I am speaking just for myself) like to be alone writing. Dreamy, introspective types, we are usually not comfortable turning into PR machines and hitting the glare of the spotlights, and after the bliss and turmoil of writing a novel, going out on the road seems well...not as much fun as staying home writing.
I will say I am grateful for the internet, which allows easy connection in my pajamas. I love conferences, love doing phoners for bookclubs (I love book groups), love readings once I am there and I see the seats are full (everyone has a reading story where only two people show up and they both thought it was going to be a Bible lecture), love visiting other blogs and I am an intrepid Googler for opportunities. But what also worried me about the article was a quote from someone in publishing who admitted that people don't know what works. That what works for one writer may not work for another. That there is so much information out there (in any given night in NYC, there are at least 20 readings and the web is crowded with book videos), so how do you assure you are not invisible?
I'm about a year away from tackling this, and I know I will hurl myself out there and do whatever I can for my novel, but I'm wondering how other writers handle this.