I love writing. I really do. Even when the writing is going so terribly that I start considering a career in air conditioning repair, I still love it. What I don't love is the promotion, a necessary evil that every writer needs to know about. I know lots of wonderful people who can help, and the first up on my list is Carolyn Howard-Johnson, whose book The Frugal Book Promoter:How to do What your Publisher Won't, (she also wrote The Frugal Editor: Put Your best Book Forward to Avoide Humiliation and Ensure Success) should be on every writer's shelf.
Howard is the founder of Author's Coalition and she runs a blog that gives authors a chance to really reach out to the public and extend the life of every great review by posting it in cyberspace. And even better, she also teaches at UCLA, so she's a colleague.
I can vouch for Carolyn personally, because she helped me a great deal promoting my last novel, plus she has a heart the size of Jupiter, so she has my devotion. She saved me from air conditioning repair school!