Sunday, July 15, 2007

Promotion and its discontents

I love writing. I really do. Even when the writing is going so terribly that I start considering a career in air conditioning repair, I still love it. What I don't love is the promotion, a necessary evil that every writer needs to know about. I know lots of wonderful people who can help, and the first up on my list is Carolyn Howard-Johnson, whose book The Frugal Book Promoter:How to do What your Publisher Won't, (she also wrote The Frugal Editor: Put Your best Book Forward to Avoide Humiliation and Ensure Success) should be on every writer's shelf.

Howard is the founder of Author's Coalition and she runs a blog that gives authors a chance to really reach out to the public and extend the life of every great review by posting it in cyberspace. And even better, she also teaches at UCLA, so she's a colleague.

I can vouch for Carolyn personally, because she helped me a great deal promoting my last novel, plus she has a heart the size of Jupiter, so she has my devotion. She saved me from air conditioning repair school!


Carolyn Howard-Johnson said...

I love your new blog. And the link from the UCLA blog to yours. Way to go. And you say you need to learn more about promotion. Pshaw! (-:

Thank you, nonetheless, for leading your reading and writing friends to my books.


Carolyn H0ward-Johnson

Leora Skolkin-Smith said...

Carolyn Howard-Johnson is, (as they say in the "biz"), is a "national treasure." What an amazing and supportive example she is to all of us! And I can say so, since I shared a booth with her at the LA Times Book Festival! She is gentle, sensitive, and always, always there for us.

Caroline: (the other Caroline): GREAT BLOG!!!

I hve a full chocolate/coffee milkshake for breakfast. I just use sugarless chocolate syrup. I can't live without chocolate either!

Carolyn Howard-Johnson said...

Well, you two dears--the heartbeats of New York! Thank you for your sweet (and choclatey) words. Now, if the two of you could just teach me how to devote more of time to my literary writing. (-:
Carolyn Howard-Johnson

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